Building on extensive experience gained in implementing multi-content projects to support and promote the business community, we have designed a concept that fully matches the particularities of business operation on the Montenegrin market: Top Business Montenegro! The focus of the TBM initiative is to highlight good examples of successful business practices and promote successful Montenegrin companies, based on their actual performance in the previous business year. The activities we carry out are aimed at enhancing the culture of financial reporting and favouring legal economy, which sheds light on another important role of the TBM initiative: a genuine commitment to social responsibility.